Boston Scientific is seeking a Principal Content Strategist who is passionate about creating innovative, compelling, and motivating customer-centric content experiences while driving organizational capabilities forward. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences, with a shared focus on operational processes and workflows, that engage and motivate existing and physicians and other healthcare professionals (HCPs).
The Principal Content Strategist is passionate about understanding the intersection of our customers’ needs and the relevant, useful stories that capture their attention and motivate them to enrich their understanding of our offerings. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of channels. Additionally, this role will work closely with the Digital Experience team to ensure content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a highly seasoned individual contributor leader who can think strategically, while also rolling up their sleeves to drive key execution of the set strategies. The role requires a vision and roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.
Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply strategic planning and content development for the holistic experience. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other capabilities within omnichannel marketing.
This opportunity is a hybrid role from our Maple Grove, MN office location, with occasional travel to Arden Hills, MN location.
