Effective marketing can make or break your brand in today's business environment. Whether an entrepreneur or a business-oriented person, staying ahead in the marketing game is crucial.
According to the Harvard Business Review, in October 2023, the IRS received 473,000 applications to start a new business. With the steady rise of entrepreneurs, this correlates to the rise of business education.
That’s where the Business of Marketing Bootcamp (BOMB)™ comes in — a comprehensive, hands-on 12-week training program designed to equip you with the latest tools, techniques, and insights to supercharge your marketing efforts.
This is a no-cost program from the African-American Marketing Association to help small business owners grow their businesses. If you want to join the program, expect to learn marketing tips, essential tips, and other supportive measures for running a successful business or brand.
BOMB Program
During this 12-week program, we will cover:
- Week 1: Welcome and Introduction
- Week 2: Foundations of Marketing
- Week 3: Understanding Your Audience
- Week 4: Brand Marketing - Visual Identity
- Week 5: Brand Marketing - Understand Your Mix
- Week 6: Brand Marketing - Midterm
- Week 7: Growth Marketing Strategies - Leads, Conversions & Results
- Week 8: Growth Marketing Strategies - Ads & Insights
- Week 9: Get Your House in Order - Productivity & Legal
- Week 10: Get Your House in Order - Financial Foundations & Financing the Vision
- Week 11: Get Your House in Order - People & Opportunities
- Week 12: Graduation & Holiday Party
Who Is BOMB For?
The Business of Marketing Bootcamp caters to small business owners who desire to become more knowledgeable on marketing basics. Scholars will receive marketing training, tools, and support to grow their businesses. We are accepting small business owners that meet the criteria:
- Owner or co-owner of a business
- Operating a business for at least 2 years
- Business revenue of $50K or more
How Will Classes Be Held?
AAMA is in Houston, Texas. Business owners located in Houston will be able to meet in person weekly. For scholars outside of Houston, we will provide a closed virtual option.
Why Should You Attend?
Here’s why you shouldn’t miss out on this game-changing digital marketing boot camp.
1. Expert-Led Training
The Business of Marketing Bootcamp brings together industry leaders and marketing gurus who have successfully navigated the ever-evolving landscape of digital and traditional marketing. These experts will share their knowledge, experiences, and strategies. They will provide you with insider tips that you won’t find elsewhere. Learning directly from those who have excelled in the field is an invaluable opportunity that can propel your marketing strategies to new heights.
2. Cutting-Edge Content
Marketing is a dynamic field that constantly evolves with new trends, technologies, and consumer behaviors. The Marketing Bootcamp is meticulously designed to cover the latest advancements in the industry. By staying updated with the newest trends and tools, you’ll be able to craft campaigns that resonate with today’s audience and deliver measurable results.
3. Practical, Hands-On Experience
Theory is important, but practical application is where true learning happens. The Business of Marketing Bootcamp emphasizes hands-on experience, allowing you to work on real-life projects and case studies. This approach ensures that you not only understand the concepts but also know how to implement them effectively. You’ll leave the digital marketing boot camp with actionable skills and a portfolio of work that showcases your capabilities.
4. Networking Opportunities
One of the most significant benefits of attending BOMB is the chance to network with like-minded professionals. You’ll connect with fellow small business owners from various industries creating a support system that extends beyond the duration of our marketing program. These connections can lead to potential collaborations, partnerships, and even mentorship opportunities, enriching your professional journey.
5. Boost Your Confidence
Confidence is key in marketing. Whether it’s presenting a campaign idea to stakeholders or navigating a crisis, knowing you have the right skills and knowledge boosts your confidence. The boot camp’s comprehensive curriculum and expert guidance will empower you to tackle marketing challenges head-on, helping you to communicate your brand’s message effectively and achieve your business goals.
6. Stay Ahead of the Competition
In a crowded marketplace, standing out is essential. The Business of Marketing Bootcamp equips you with unique insights and innovative strategies that can give you a competitive edge. By mastering the latest marketing techniques and understanding how to leverage data and technology, you’ll be better positioned to outperform your competitors and capture your target audience’s attention.
7. Tailored to Your Needs
The Business of Marketing Bootcamp offers flexible modules and personalized guidance, ensuring that the content is relevant to your specific industry and business needs. The program is designed to address the unique challenges and opportunities you face. This tailored approach ensures that you gain maximum value from your investment in the boot camp. There will be an option for local business owners to attend sessions in person and others to join closed virtual sessions.
Conclusion
The Business of Marketing Bootcamp is more than just a training program; it’s a transformative experience that can elevate your marketing game and drive your business success. By joining this boot camp, you’ll gain access to expert knowledge, practical skills, and a supportive network to help you stay ahead in competitive marketing. Don’t miss this opportunity to invest in your future and unlock your brand’s full potential.
The Business of Marketing Bootcamp Cohort 1 applications are closed, and classes will start in mid-September. To keep up with future updates sign up on our waiting list or visit the Business of Marketing Bootcamp page.
