ABOUT TWIN CITIES R!SE:
Twin Cities R!SE is a nonprofit 501(c)3 whose mission is to transform the lives of those impacted by racial or socio-economic barriers through Personal Empowerment, career training, and meaningful employment. Our vision is a community where all individuals, especially people of color, have attained financial independence through employment success.
Our 8-week career training programs provide participants with the skills needed to be successful on any job. Our training focuses on individual development, Personal Empowerment, Career Training, and the 21st Century Skills that today’s employers are looking for. Graduates of this program typically double or triple their annual income. Our career coaches help participants develop a career plan while providing them with the resources and placement connections needed to achieve their goals.
Employers hire TCR graduates because they value that TCR graduates apply their Personal Empowerment skills leading to accountability, responsibility, conflict resolution, positive interaction, attendance and long term change. They also know TCR graduates receive continued coaching services through the end of the first year of employment and that over 70% of TCR graduates stay at their job 1+ years, well above the general average.
Our Personal Empowerment Training curriculum that provides transformative Emotional Intelligence Training has been designed by The Empowerment Institute at Twin Cities R!SE. Not only do our TCR program participants benefit from this training, The Empowerment Institute partners with businesses, schools, universities, and nonprofits to help them create their own empowered cultures within these organizations.
JOB PURPOSE:
The Marketing and Communications Manager creates and implements Twin Cities R!SE’s annual marketing and communications plans within budget and resource allocations. Annual plans are created in collaboration with multiple cross-functional colleagues, and they support TCR’s goals for our key audiences; program participants, employment partners, Empowerment Institute clients, grantors and philanthropic supporters, volunteers, and the community.
JOB DETAILS:
- Employee Type: Full-time, exempt
- Compensation: $66,000-$80,000 per year, depending on qualifications
- Location: Minneapolis, Minnesota
PRIMARY DUTIES AND RESPONSIBILITIES:
- Lead creation and implementation of TCR’s annual marketing and communication plans, leveraging industry best practices in brand management, direct and indirect marketing, social media, digital, internal, and external communication, business development, outreach initiatives, and public relations.
- Create, monitor, and evaluate the marketing and communications budget.
- Develop and implement a storytelling strategy that engages and inspires each key stakeholder audience through various mediums, including written, visual, and digital content.
- Create an effective marketing automation and AI strategy that utilizes technology to automate tasks, create efficiencies, solve problems, and make data-driven decisions.
- Manage organization website and digital content optimizing brand messaging to each stakeholder group.
- Utilize Salesforce analytical tools to analyze campaign metrics.
- Oversee production of organization-wide publications, including the annual report, staff, program, and event materials.
- Manage media relations, including writing press releases and cultivating relations with local media.
- Lead the strategy and development of internal communications including organization emails, intranet, teams' site, and other organizational communications.
- Participate in TCR sponsored events as necessary.
Leadership and Supervision
- Create and implement prioritization approach that helps the organization optimize its marketing resources across the multiple audiences needing marketing support, ensuring the approach to prioritization is done in a transparent manner.
- Supervise Marketing & Communication Coordinator and any flexible contract or internship resources.
- Forecast resource needs. recruit, hire, train and engage staff and contract resources.
- Serve on the Leadership team.
- Coordinate messages for CEO and Leadership Team, oversee all public relations messages.
SUPERVISORY RESPONSIBILITIES:
- Supervise Marketing & Communication Coordinator and any flexible contract or internship resources.
JOB REQUIREMENTS:
Minimum Education and Experience
- Bachelor’s degree in marketing, public relations, or communications related field or equivalent background and experience.
- 5-7 years Marketing and/or communications experience
- 3+ years of experience in supervision of professional level staff
Preferred Education and Experience
- Preference for marketing experience in a mission-driven context
- Preference for experience marketing to a wide variety of stakeholder groups, including program participants, business partners, funders, volunteers and the community.
Knowledge, Skills and Abilities
- Ability to create compelling stories in an engaging style that connects with each audience under a unifying brand
- Innovative and creative thinking skills
- Strong presentation and public speaking skills
- Knowledge of best practices, techniques, and resources in marketing and communications.
- Strong critical thinking skills and the ability to achieve results both individually and working with others.
- Commitment to professional development through continuous learning
- Excellent skills in organization, attention to detail and time management
- Ability to successfully manage multiple priorities simultaneously and to meet deadlines
- Solid problem-solving skills
- Ability to manage direct reports effectively, including the ability to develop rapport and build strong, trusting relationships
- Ability to work cross-culturally
- Ability to develop and maintain professional, collaborative relationships
- Ability to communicate effectively verbally and in writing
- Commitment to engaging in diversity, equity and inclusion efforts across the organization
- Ability to travel throughout the Twin Cities metro area to attend meetings and other events.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT:
Must be able to perform the primary duties and responsibilities of the position with or without reasonable accommodation.
Physical Demands
- Ability to use a PC/laptop, requiring repetitive motion of fingers, hands and wrists.
- Required to occasionally move about in an office environment to access file cabinets, printers, etc., and remain in a stationary position for extended periods of time.
- Ability to lift light materials & equipment in a typical office environment (up to 15 lbs.)
Work Environment
- Typical office environment.
- Work schedule: Occasional evenings and/or weekends will be required (workweek will be adjusted accordingly).
- Location/structure of work: Position is hybrid; employee will be expected to work in the TCR office weekly.
- Travel requirements: Position will be expected to travel throughout the Twin Cities metro area to attend meetings and other events.
COMPENSATION AND BENEFITS:
Twin Cities R!SE offers competitive compensation commensurate with background and experience. This is a full-time position with a salary range from $66,000-$80,000 annually.
TCR offers a comprehensive benefits package that includes three health insurance options, a generous Paid Time Off policy, retirement plan with employer matching, and many more benefits.
HOW TO APPLY:
- Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
- To request an accommodation during the application process, please e-mail hr@twincitiesrise.org.
The above statements are intended to describe the general nature and level of work performed by the employee in this position. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Twin Cities R!SE is committed to hiring and fostering a diverse and inclusive workforce that leverages the skills and talents of all employees in our organization, regardless of race, color, creed, religion, national origin, sex (including pregnancy or pregnancy-related conditions), gender identity, sexual orientation, disability, age, marital status, veteran status, familial status, genetic information, or any other protected status. We encourage candidates with diverse backgrounds such as these to apply for this position.
