Director, Marketing & Communications
Reports To: VP, External Relations
Direct Reports (2): Digital Marketing Manager, additional Marketing employee to be hired
Location: Remote/home office (Phoenix area preferred). Start: January 2025
Status: Full-time, regular, exempt salary ($120,000-$130,000/annually)
Travel: Requires occasional travel, some weekend and evening work
WHO WE ARE
Positive Coaching Alliance's (PCA) vision is a world where every young person has access to the transformational benefits of a positive youth sports experience with a coach who inspires them to become their best selves in the game and in life.
The organization is a transformative force in the national youth sports landscape dedicated to changing the culture of youth sports by eliminating long-standing barriers that prevent access to a positive youth sports experience for many young people.
With 60 staff and 170 experienced PCA trainers, the organization partners with over 800 youth sports organizations, school districts, professional sports leagues, youth-serving organizations, and community leaders across the country to provide them with the tools and training they need to make their youth sports offerings positive, equitable, and accessible.
PCA is headquartered in the San Francisco Bay Area and operates via a national footprint of 13 local PCA regions with committed non-governing local boards. Collectively, PCA and its partners bring a wealth of expertise and commitment to setting new standards in youth sports in America so that every young person has access to the benefits of a positive youth sports experience regardless of social or economic circumstance. PCA is looking for people who are passionate about the power of youth sports to improve outcomes for young people to join our small but mighty team.
POSITION SUMMARY
The ideal candidate for PCA’s Director, Marketing & Communications role is an individual with a strong background primarily focused in marketing operations management: Managing marketing support staff and stakeholders through the execution of marketing plans, creating and implementing organizational procedures for efficient marketing operations, setting and measuring KPIs, and efficiently leveraging current marketing software tools and best practices. Reporting to the VP, External Relations, the Director, Marketing & Communications is the leader on how effective and impactful marketing gets done at PCA.
The ideal candidate brings a combination of their expertise in branding, social media marketing, and copywriting with a passion for sports, youth development, PCA’s training, and the Organization’s equity work in communities.
PCA supports the Director, Marketing & Communications with a competitive salary and excellent perks and benefits options. “Positive” is in our name, and teamwork is in our DNA: Our work environment encourages fostering belonging and practicing collaboration in an inclusive, supportive, flexible, and fun remote atmosphere.
WHAT YOU WILL BE DOING
- Supporting the VP, External Relations in the development of a comprehensive and responsive marketing & communications strategy in alignment with PCA’s annual goals.
- Leading the building and execution of processes, calendaring, assignments, and priorities for PCA’s marketing and communications efforts including coach recruitment initiatives, advancement communications, and partner/constituent communications.
- Training and overseeing branding cohesion and the maintenance of quality collateral development and digital initiatives across the Organization.
- Managing the department budget and related contracts and department cost administration.
Evaluating and driving the use of current and new technology for communications, marketing, and funding vehicles including social media, website, and other online tools. - Developing marketing team members’ competencies and modeling effective, collaborative, and transparent leadership. Demonstrating an environment of respect, creativity, and professional fulfillment. Recommending actions related to hiring, contingency planning, retention, and learning for the marketing team.
- Developing and managing advertising and other electronic marketing to support workshops, training, and partnerships revenue goals.
- Providing metric and evaluation performance reports as directed and proactively in support of the department’s goals.
- Creating marketing materials as needed at any level and leading the execution of high-profile projects in design, content, and/or copywriting.
- Leading effective cross-departmental marketing meetings.
Qualifications
- 7+ years minimum professional experience in for-profit or non-profit marketing operations areas described above, including at least 5 years of personnel management experience.
- Bachelor's degree required. Formal education in marketing, writing, editing, or related field preferred.
- Understanding of athletics, sports terminology, and current sports news and events.
- Experience writing and editing internal communication and external advertising copy for diverse stakeholders & audiences.
- Current fluency with marketing software and website content management such as HubSpot, WordPress, Umbraco, Google Analytics, and all social media platforms.
- Experience managing and reporting marketing KPIs. Ability to translate data into recommendations.
- Experience managing multiple projects simultaneously assigning deliverables and setting expectations towards deadlines.
- Experience working in social/racial justice organizations serving communities of color and/or experience in cultural proficiency provides a competitive advantage in candidate selection
Personal Characteristics:
The Director, Marketing & Communications should embody the following personal characteristics:
- Even keel response to stress
- Willingness to learn
- High ethical standards
- Values diversity
- Passion for youth-related causes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.
PCA Perks Snapshot (eligibility details apply):
- Health Benefits: PCA offers a diverse catalog of medical, dental, and vision plans & pays 100% of employee-only health benefits premiums. We provide a generous subsidy for dependents;
Retirement: Our retirement plan offers immediate vesting and 7% match!. - Supportive Family & Wellness Benefits: PCA believes in work-life balance. We provide basic employee life and disability insurance, Paid family leave; Caregiver support benefits; Adoption assistance; Employee assistance program; Calm App for mental health added support; Generous time off, including 15 paid holidays.
- Want to invest in your skills & career?: PCA offers a robust professional development resource library, custom curricula, virtual classes, and management support;
Maximize your income: Remote office fringe pay; Discount programs on wellness resources; Flex Savings Account; Retirement and financial counseling benefits. - Fun: All Staff retreat trips, connection games at monthly staff meetings, formal shout-outs of appreciation, sports event invites
