This week on the podcast Michelle interviews marketing copywriter Donnie Bryant.
In this episode, Donnie shares his framework for writing compelling copy, the differences between great content and great copy, and why it's not enough to be different in your marketing.
Donnie is a direct response copywriter and marketing consultant specializing in the financial sector. According to his LinkedIn profile, he says "I help my clients connect with and convert their “should-be” clients with unusually effective marketing messages."
His techniques have helped his clients make over $100 Million in Sales. You may have seen Donnie's work, on websites, videos, and emails that have put you into a marketing funnel and may have even caused you to make a purchase.
Direct Response is one the most effective ways to market a product and to incentivize people to buy at the moment. Pre-internet is often seen in mailers and in newspapers. As things changed you will find most direct response marketing taking place on landing pages and in e-mail subscribing activities.
Currently, Donnie is sharing his wisdom through his YouTube channel. He gives out copywriting tips for entrepreneurs and shares subject lines for emails that not only get opened but are more likely to get clicked inside the e-mail! We highly recommend following Donnie so you can step your copy up and start converting visitors to leads.
Thank you for listening! We hope you found this content valuable. Please share it with someone who can benefit from it. If you would like to be on the podcast, have a suggestion for a guest or topic, please email us at info@aa-ma.org.
Contact Donnie Bryant
LinkedIn - https://www.linkedin.com/in/donniebryantjr/
YouTube - https://www.youtube.com/channel/UCzOAo6Olq00IkUV3Uq7CoWw
Contact AAMA:
Website: https://www.aa-ma.org
LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/
Instagram: https://www.instagram.com/aamahouston
Twitter: https://twitter.com/AamaHouston
YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA
Facebook - https://www.facebook.com/AAMAHou
Merch: https://marketing-for-the-culture.creator-spring.com/
