Education
Marketing Bootcamp
An intensive 8-week program that gives Black marketers the skills, frameworks, and confidence to take their careers to the next level.
About the Program
Built for Black Marketers, by Black Marketers
The AAMA Marketing Bootcamp is a structured training program designed for early-to-mid career marketers who want to deepen their expertise and accelerate their growth. Whether you are transitioning into marketing, looking to level up your skills, or preparing for a leadership role, the bootcamp meets you where you are.
Over eight weeks, participants work through a curriculum that covers the full marketing spectrum, from strategy and brand building to analytics and career development. Each session is led by experienced Black marketing professionals who bring real-world case studies, practical exercises, and a deep understanding of the unique challenges our community faces in the industry.
Cohorts are intentionally small to ensure meaningful interaction and personalized feedback. You will leave with a portfolio-ready capstone project, a peer network, and the tools to make your next career move with confidence.
What You Will Learn
Curriculum
Six modules covering the essential skills every modern marketer needs, taught through lectures, workshops, and hands-on projects.
01
Marketing Strategy Foundations
Build a strategic marketing framework from the ground up. Cover market research, competitive analysis, positioning, and building a go-to-market plan that resonates with diverse audiences.
02
Brand Building & Storytelling
Learn how to craft authentic brand narratives, develop visual and verbal identity systems, and tell stories that connect with consumers on a cultural level.
03
Digital Marketing & Paid Media
Master the channels that drive results: social media, search, email, and paid advertising. Hands-on exercises with real campaign data and optimization strategies.
04
Content Strategy & Creation
Develop a content engine that works. From editorial calendars and SEO-driven content to video production and UGC strategies, learn to create content that converts.
05
Analytics & Data-Driven Decisions
Turn data into action. Learn to set KPIs, read dashboards, run A/B tests, and present results to stakeholders in a way that drives buy-in and budget.
06
Career Advancement & Leadership
Navigate the path from individual contributor to marketing leader. Covers personal branding, salary negotiation, building a portfolio, and leading diverse teams.
Logistics
Program Details
From a Past Participant
“The bootcamp gave me the structure and confidence I was missing. Within two months of completing the program, I landed a senior marketing role at a company I had been dreaming about. The instructors, the community, the curriculum, it all felt like it was built for someone like me.”
Next cohort starts soon
Apply to the Bootcamp
Applications are open for the next cohort. Space is limited to ensure a quality experience for every participant. AAMA members attend for free.